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Sponsorship deal with new FXFL is a brand first.
October 28, 2014
By: Christine Esposito
Editor-in-Chief
Nivea Men and the Fall Experimental Football League (FXFL—a new developmental football league—have entered into a sponsorship agreement in which the Beiersdorf brand will serve as presenting sponsor of the inaugural league. This is the first time Nivea Men is entering the pro football arena in the US. Nivea Men’s portfolio of grooming and personal care products will play an integrated role in this exciting new league, which is designed to give young players a realistic shot at breaking into t...
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